Derived from the Spanish word "querencia", which is a place where one feels safe and is able to be their most authentic self, Queerencia is an LGBTQ+ lifestyle brand that aims to be that for the queer community by empowering all people within it to embrace their true identity and express themselves boldly and proudly.
Queerencia is a Black & LGBTQ+ owned brand that merges queer history and culture with trendy products to better educate and encourage all types of queer people to be bold and proud of who they are.
We empower the LGBTQ+ community to embrace who they are and to show off their queer pride, while creating more accessibility to queer history and queer culture.
Ever since I was a little kid I knew that I was different than everyone else around me. I had a high voice, a sassy walk, and an extreme obsession with female pop artists. Growing up in a small town in the Midwest in the early 2000s this behavior was not openly accepted. As I got older my brave and courageous attitude quickly shifted because I was shamed, bullied, and disciplined simply for being myself. I began to hide in the closet and camouflage myself to “fit in” with the crowd. Living life as an imposter became extremely exhausting and I knew something had to change. After moving away from home and finding my people my entire life changed.
Feeling unconditionally loved and accepted by my LGBTQ+ Columbus community gave me the permission to flourish and find my passion, Queerencia. This company was created to educate, influence, and encourage all types of queer people to be bold and proud of who they are. Queerencia provides more accessibility to queer history and queer culture and it is my honor to give back and create the resources I wish I had when I was younger.
Ty Collier, Founder & CEO of PridePromo x Queerencia, has been recognized as one of
Forbes Magazine's 30 Under 30 in Art & Style for 2025
!
This prestigious recognition highlights Ty’s groundbreaking work leading PridePromo x Queerencia, a Black and LGBTQ+ owned brand specializing in custom apparel and promotional items that champion Pride. Under Ty’s leadership, PridePromo x Queerencia serves as the official vendor for Atlanta Pride and Stonewall Columbus Pride, while hosting unforgettable pop-up experiences at Pittsburgh Pride and Washington D.C.'s Capital Pride.
